Preferred Hotels & Resorts Adds 10 New Properties to Independent Hotel Brand

Image: The pool area at Aurika Udaipur - Luxury by Lemon Tree Hotels, a new Preferred Hotels & Resorts member. (Photo Credit: Preferred Hotels & Resorts)
Image: The pool area at Aurika Udaipur - Luxury by Lemon Tree Hotels, a new Preferred Hotels & Resorts member. (Photo Credit: Preferred Hotels & Resorts)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:55 AM ET, Mon February 3, 2025

Preferred Hotels & Resorts is the world’s largest independent hotel brand, and it’s looking to grow even more with the addition of ten new member properties that became members between October 1 and December 31, 2024. 

The hotels, resorts and lodges are also now part of the brand’s I Prefer Hotel Rewards system. Members can earn 2,500 bonus points for eligible stays at any of the new properties for stays booked by the end of March for stays through June 30,  2025. 

“We are thrilled to welcome these exceptional properties to our global portfolio of luxury independent hotels, as part of our largest year of growth since 2019,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Each new member delivers an unparalleled travel experience that celebrates the essence of its location and allows us to connect discerning travelers with distinctive hotels that offer unforgettable stays in some of the world’s most inspiring destinations.” 

Gamboa Rainforest Reserve

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Aerial view of Gamboa Rainforest Reserve, a new Preferred Hotels & Resorts property. (Photo Credit: Preferred Hotels & Resorts)

Gamboa Rainforest Reserve is located in Gamboa, Panama and is now a member of Preferred’s Lifestyle Collection. Surrounded by jungle, the retreat offers 166 rooms and suites with private balconies, several dining options and a host of unique experiences ranging from aerial tram rides to kayaking on the Panama Canal to visiting the local sloth sanctuary. 

Hotel Magnolia

Part of the L.V.X. Collection, the luxury Hotel Magnolia offers travelers an intimate, luxury stay in the heart of Santiago, Chile’s historic district. With just 40 rooms, the hotels boasts a rooftop terrace, wine cellar, library lounge and guided city tours for guests to make the most of their stay. 

Aurika Udaipur — Luxury by Lemon Tree Hotels

Located in Udaipur, India, Aurika Udaipur - Luxury by Lemon Tree Hotels is part of Preferred’s Lifestyle Collection and offers 139 rooms and suites, terraced gardens, courtyards and more. The property offers immersive cultural experiences ranging from traditional folk performances to spa treatments inspired by traditional Indian wellness practices. 

Hotel Kitzhof — Mountain Design Resort

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A room inside the Hotel Kitzhof - Mountain Design Resort in Austria, part of Preferred Hotels & Resorts. (Photo Credit: Preferred Hotels & Resorts)

Hotel Kitzhof — Mountain Design Resort is another new L.V.X. Collection property. Located in the Austrian Alps in Kitzbühel, Austria, the contemporary alpine resort features 160 rooms, studios and suites with beautiful mountain views. Five dining venues provide Austrian cuisine, while the spa offers a plethora of European treatments, including a Swiss stone pine sauna. 

César Lanzarote

Located in the heart of La Geria Natural Park in La Asomada, Lanzarote, César Lanzarote offers just 20 rooms and suites with views of either the ocean or nearby volcanoes. Guests will enjoy a variety of outdoor activities, from sunrise yoga to horseback riding, exploring the hotel’s vineyards or tasting Canarian cuisine. The hotel is part of the L.V.X. Collection. 

The other newly added hotels are listed below. 

  • Appenzeller Huus – Huus Loewen (Gonten, Switzerland) – Lifestyle Collection 
  • Aurika Mumbai International Airport (Mumbai, India) - Lifestyle Collection  
  • Das Achental (Grassau, Germany) - L.V.X Collection 
  • Hotel Las Islas (Cartagena, Colombia) – L.V.X. Collection 
  • L’Ermitage Beverly Hills (Beverly Hills, California) – Legend Collection  


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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